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The Cancel 9/10 Gas story
$1.2 Billion Dollars. That's how much the 9/10 of a cent per
gallon of gas costs drivers each year.
Why Do Gas Prices End in 9/10?
Cancel 9/10 Gas is a national movement dedicated to
ending the outdated 9/10 fraction used in gasoline
prices. For nearly a century, gas stations have displayed
prices like $3.49 9/10, a confusing relic from the past
that exists today.
Our mission is simple: bring transparency and honesty
back to gas pricing.
Join thousands of drivers across the country who
believe it’s time to eliminate the 9/10 gas price fraction
once and for all.
SUBSCRIBE
NOW
The 1932 Fraction: A Legacy of
Confusion
In 1932, the government imposed a one-cent tax on gasoline. At the
time, oil companies feared that jumping the price from ten cents to
eleven would cause customer backlash. Their solution was the
9/10ths fraction—a psychological trick designed to make the
increase feel less substantial.
We have been stuck with that silly, historically unnecessary fraction
ever since. It exists as an archaic remnant of a century-old marketing
tactic. Cancel 9/10 gas is about joining something big to cancel
something small. It's time to demand transparency and dump the
gimmick forever.
Join something BIG to cancel something SMALL.
Cancel 9/10 Gas is rallying millions of Americans
to demand honesty at the pump. By subscribing,
you’re adding your voice to a movement that says
"enough" to outdated pricing tricks.
Subscribe today and help us cancel the fraction
for good.
Your "subscribe" will help trigger a message to the
oil companies to cancel the 9/10ths.
FYI and Media coverage
Cancel 9/10 Gas is making headlines. See how leading
outlets are reacting to our national movement for
pump transparency.
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