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9/10 Gumball machine

The wait is over: our debut YouTube video is now live.


Released on Apr 9, 2026, our first "Cancel 9/10 Gas" production opens with a teenage boy standing before a gumball machine. Although he holds a penny, he is stymied by a price tag requiring exactly nine-tenths of a cent.

The video delves into the history of this absurdity, tracing it back to the 1930s. At that time, gasoline cost a mere ten cents per gallon. To fund infrastructure for the burgeoning auto industry, th