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It has been nearly 100 years. Why is the silly 9/10ths still here? Yes, the concept of a "no 9/10ths" gas price has been tried before, both at a legislative level and by individual retailers.1 The previous attempts included: Iowa State Ban (1985): The state of Iowa banned fractional pricing for gas, requiring stations to use whole cents. However, the law was repealed just four years later in 1989 because it was unpopular with station owners who felt they lost a competitive ed

9/10 Gumball machine The wait is over: Our debut YouTube video is now live. Released on Apr 9, 2026, our first "Cancel 9/10 Gas" production opens with a teenage boy standing before a gumball machine. Although he holds a penny, he is stymied by a price tag requiring exactly nine-tenths of a cent. The video delves into the history of this absurdity, tracing it back to the 1930s. At that time, gasoline cost a mere ten cents per gallon. To fund infrastructure for the burgeoning

That tiny 9/10 of a cent on gas station signs might look like a rounding error, but it adds up to a staggering amount. Based on current U.S. gasoline consumption, that fraction of a penny costs Americans roughly $1.2 billion to $1.5 billion per year. Here is a breakdown of how those "pieces of pennies" turn into a billion-dollar industry: The Math Behind the Billions To understand the scale, you have to look at the sheer volume of fuel the U.S. consumes. Annual Consumption: A

In late 2025, the administration announced plans to cease minting pennies. I foresaw changes in our spending habits. Initially, I considered encouraging stores to stop pricing items at $99 or .99 cents. The discontinuation of pennies occurred sooner than I expected, and while I realized that persuading stores to eliminate .99 pricing would be a massive undertaking, I also identified another, more obvious pricing anomaly that needed addressing—the unnecessary 9/10ths pricing o

The world is changing rapidly, and so are the ways we consume energy. Yet, gas pricing remains stuck in outdated practices that do not reflect the current market dynamics. As consumers, we have the power to challenge these antiquated systems and advocate for fairer pricing. This blog post will explore the issues surrounding outdated gas pricing, the impact on consumers, and actionable steps we can take to join the fight for change. Understanding Outdated Gas Pricing Gas prici

Gas prices have become a pressing concern for many families and individuals across the country. With prices soaring to levels that strain budgets, it’s time to take action. Our campaign aims to address the issue of high gas prices, specifically targeting the alarming trend of 9/10 pricing. This blog post will explore the implications of these prices, the reasons behind them, and how you can support our campaign to bring about change. Understanding the 9/10 Pricing System The